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We Make the Web a Better Place, one Online Business at a Time.

Apps and Websites operate for a sole purpose. We’ll receive your vision and establish operable remote systems integration to deliberately achieve that purposeful solution. Some of our solutions include Client Fulfillment, Client Retention, sales and marketing strat, team communications, tech and data tier/R&D, and scaling. Select from a list of server environment stacks specific to your company or project needs.  Monthly project consulting will be provided by an individual agent over-seeing our team of developers. and then we register the necessary licenses and API tokens for your project to function. Next we produce a clean front facing design to engage customer and retain data. Lastly we give you the keys to the new establishment and you call us if you need us. Your dashboard shows accrued essential data about customer input and project analytics and can automate custom notifcations as needed.

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Business Services

UI, UX, Frontend Design

Let us introduce a suite of technology that will change your life for the better. We’re confident our solutions will meet your evolving business needs as we unify bleeding edge technology and big data comprehension with business acumen and real world experience.

Website Design

Front-end/Panel Coding, Design, Direction – This is the look and behavior of your site. It will always be cutting edge and cross compatible.  We’ll compose beautiful unique looks, establish professional imagery, and create meaningful experiences. Responsible user-experience is catering to your prospective client’s desire for information and engagement.

Branding & Logo
We begin by performing a brand audit and developing a plan for your project. Assessment of current goals, brand, vision, values, mission and web presence. Scan of the business environment, both internal and external, which includes understanding strategic constraints. Customer analysis, Competitor Analysis, and Target Market analysis, Market and Customer Segmentation. These tasks will be completed to create a personalized strategy for your business, with the key aspect of marketing strategy to keep marketing consistent with the company’s overarching mission statement.
Marketing Strategy

Good design feeds into successful marketing and content strategy. Once your website is designed and developed, we’ll begin performing ongoing social media management and building community. This will draw traffic to your website and encourage users to engage with your tools and information through specifically timed and targeted calls to action. Your campaign will compliment your resources for steady growth, as we monitor traffic and adjust your website to display it’s most notable articles.

  • Directories: The appearance and potency of your Verified Listings across search search platforms.
  • The management of your high ranking phrases and permalinks, human considerations.
  • Push forwarding of your published content.
  • The congruency of your organization’s representation on notable public platforms and arenas.

Code Development

Make more money, spend less time. Our bespoke application run natively on more platforms including Android and iOS, Windows, OSX and more. Project datasets are accessible through the web and can be provisioned to other company members.

Scalable Business Solution

Our bespoke server stacks are a marriage of speed and security. We balance server memory in your favor to allow active operations not normally possible in a limiited server environment.

Implementation and Analysis

We have to know what’s working (and what’s not) to make sound business and marketing decisions. With your website finished and our first marketing campaign started, we will now have the opportunity to analyze site statistics and create updated strategies and larger marketing campaigns, including email, PPC and banner ads.

These days, successful service companies put information technology at the forefront of their business strategy. Along with marketing, we will provide guidance in all business practices in our jurisdictions. Employee management over automation, standardizing practices and contracts, as well as security and damage control.

Maintenance & Updates
Let us introduce you to a database system that works while you sleep. Our suite of custom server applications automate updates related to security and new features while you sleep. Our live chat AI can forward important messages, and your site can send your reports weekly or monthly.

User Centered Design Process

What is UCD Used For?

The goal of UCD is to produce products that have a high degree of usability. ISO 9241-11: “extent to which a product can be used by specified users to achieve specified goals with effectiveness, efficiency and satisfaction in a specified context of use.”

User Centered Design in 5 Steps

  1. Define your target group.
  2. Create Personas.
  3. Come up with user scenarios.
  4. Create use cases.
  5. Create prototypes & test with prospective users.

What are the 5 major UCD principles?

  1. Understand who you’re serving and support their Goals.
  2. Make the interface easy to learn and a pleasure to use.
  3. Consistency.
  4. Sustain dialogue with users.
  5. Be solutions based.

Build

Our final project builds are platform adaptable to serve mobile operation and ran using the latest industry tempered solutions abiding  ISO, HIPAA, and User-data provisioning Compliance offering security for years to come.

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Hosting Considerations

Web Hosting Options Explained When diving into the world of web hosting, it's essential to understand the various solutions available. This guide will walk you through the primary hosting types, their costs, key features to consider, and essential security measures. Hosting Types 1. Shared Hosting Description: Multiple users share a single server's resources. Each user's data remains private. Best For: Websites with less traffic. Advantage: Cost-effective. 2. VPS Hosting Description: A single server is divided into virtual compartments, each offering dedicated resources and storage. Flexibility: Adjust certain settings as per your needs. 3. Dedicated Hosting Description: Your website runs on its exclusive server, either in-house or managed by the hosting provider. Best For: Larger enterprises with significant web traffic. Advantage: Optimal site performance. 4. WordPress Hosting Description: Specific hosting plans tailored for WordPress users. Features: Easy WordPress installations,...

The Synergy of Product Marketing and Product Management: A Detroit Exposure Perspective B

The Synergy of Product Marketing and Product Management: A Detroit Exposure Perspective B In the bustling world of web design and business development, two roles stand out for their critical importance: Product Marketing and Product Management. At Detroit Exposure, we understand the intricate relationship between these two functions and how they contribute to our success. Understanding the Roles Product Management is the art of defining the 'what' and 'why' of a product. It involves understanding customer needs, market trends, and the competitive landscape. Our product managers work closely with product engineering teams to ensure that our web design solutions are innovative, user-friendly, and meet the needs of our clients. Product Marketing, on the other hand, defines the 'who', 'when', and 'how'. It's about crafting compelling stories that resonate with our target audience, positioning our products in the market, and driving demand. Our product marketers are skilled storytellers,...

The Synergy of Product Marketing and Product Management: A Detroit Exposure Perspective

The Synergy of Product Marketing and Product Management: A Detroit Exposure Perspective In the bustling world of web design and business development, two roles stand out for their critical importance: Product Marketing and Product Management. At Detroit Exposure, we understand the intricate relationship between these two functions and how they contribute to our success. Understanding the Roles Product Management is the art of defining the 'what' and 'why' of a product. It involves understanding customer needs, market trends, and the competitive landscape. Our product managers work closely with product engineering teams to ensure that our web design solutions are innovative, user-friendly, and meet the needs of our clients. Product Marketing, on the other hand, defines the 'who', 'when', and 'how'. It's about crafting compelling stories that resonate with our target audience, positioning our products in the market, and driving demand. Our product marketers are skilled storytellers,...

Unveiling the Symphony of Success: Exploring the Dynamic Relationship Between Product Marketing and Product Management

Title: Unveiling the Symphony of Success: Exploring the Dynamic Relationship Between Product Marketing and Product Management Introduction: In today's ever-evolving digital landscape, the success of a business hinges upon its ability to effectively navigate the intersection of technology, design, and customer experience. Two key players in this realm are Product Marketing and Product Management. While they may share common goals, their distinct roles and responsibilities play a crucial part in driving the growth and success of a company. This article delves deep into the intricate relationship between these two functions and unveils how Detroit Exposure, a leading web design and business development firm, masterfully combines both disciplines to achieve unparalleled success. 1. The Essence of Product Marketing and Product Management: Product Marketing acts as the bridge between product engineering and customer desire. It crafts compelling narratives, communicates value propositions,...

Experience All-Inclusive Web Solutions Tailored to Your Vision

Version A Discover Comprehensive Web Solutions in One Destination Achieve more than just web design – realize your ultimate vision. Our all-encompassing web solutions consist of: Expert Network Logistics and IT Consulting Robust, Secure Hosting Solutions with privacy protection Advanced Security Solutions featuring gated access, scheduled scanning, and an intrusion hub to safeguard against suspicious activity Seamless Google Kit integration for real-time insights on your project's ranking and traffic directly from Google™ Amplified Voice Exposure through Google™ and Amazon Alexa™ for heightened brand visibility Cutting-edge 2022 Web Development, primed for conversion to Android Play Store or iPhone Market apps Integrated Customer Relationship Management software, compatible with third-party CRM integration or export Furthermore, our dedicated team equips your tech stack with versatile publishing systems for forms, newsletters, push notifications, and localized short-linking. We...

A B Testing

Overcoming the Top Challenges in Digital Marketing for Small Businesses A/B Test Version A: Maximize Your Business Potential by Avoiding These Common Problems Is your business struggling to reach its full potential? Don't let these common problems hold you back: Embarrassing Website: Are you hesitant to share your website link because it's outdated, broken, and unattractive? Did you know that 38% of people will stop engaging with a website if the content or layout is unappealing? Don't let a bad website design hinder your business's success. Confusing Messaging: Are you having trouble talking about your business in a concise, compelling way? If your website messaging is unclear, 75% of consumers may not buy from you. Make sure your messaging is effective and resonates with your target audience. Lack of Direction: Are you feeling stuck and unsure of how to improve your online marketing? A staggering 63% of businesses say generating website traffic and leads is their biggest marketing...

Enterprise Resource Planning in Detroit

Enterprise Resource Planning (ERP) is a vital aspect of modern business operations, as it enables organizations to effectively manage and optimize their resources. In the past, ERP systems were mainly implemented in large, on-premise environments, but with the advent of the modern web, ERP has become more accessible and affordable for organizations of all sizes. An ERP system is a software application that integrates all aspects of an organization's operations, including finance, accounting, human resources, procurement, and supply chain management. The system centralizes all data and processes into a single platform, providing real-time visibility and control over the organization's operations. This allows organizations to make informed decisions, improve efficiency, and reduce costs. The modern web has significantly impacted the way ERP systems are designed and implemented. Cloud-based ERP systems, also known as Software as a Service (SaaS) ERP, are becoming increasingly popular....

Why you need Enterprise Resource Planning

Enterprise Resource Planning (ERP) is a business management software that allows organizations to manage and automate various business processes, including finance, accounting, human resources, and supply chain management. In the modern web, ERP systems have become increasingly important for businesses of all sizes and industries to stay competitive and efficient. One of the key benefits of ERP systems in the modern web is the ability to integrate with other software and systems. With the vast amount of data and information being generated and stored online, it is essential for businesses to have a centralized and integrated system for managing this data. ERP systems can easily integrate with other software such as customer relationship management (CRM) systems, e-commerce platforms, and even social media platforms to provide a comprehensive view of the business. Another important aspect of ERP systems in the modern web is the ability to access and manage data from anywhere. With the...

What are the details needed for a complete server migration?

A complete server migration typically requires the following details: Source server details: IP address, hostname, operating system, and installed software. Destination server details: IP address, hostname, operating system, and installed software. Data to be migrated: This includes all relevant files, databases, and configurations. Backup plan: Make sure to have a backup of all data before migrating. Network Configuration: The network configuration details of the source and destination servers will be needed to ensure a smooth migration. DNS Configuration: Update DNS settings with the new IP address of the destination server. Application Configuration: Once the migration is complete, the applications on the destination server need to be configured to work correctly. Test plan: After the migration, it is important to test the server and applications to ensure that they are working correctly. Rollback plan: In case of any issues, it is essential to have a rollback plan in place to...

DETROIT’S LEADING FIRM

Website Redesign

Extra Insurance Website Redesign

Our websites are proven to get you calls and emails at a higher rate than the average small business website. They feature the content people value the most, like customer reviews and business photos. And you’ll actually see the results as they happen. Every visit is tracked, every call recorded, and every email automatically saved in a convenient dashboard.

Development Recruitment Options

Recruit for DevOps

Working with internationally recognized developers is easier than you think. We’ll always be able to outfit your organization with landscape changing technologies and developers who wield them purposefully. When it comes to system administration we offer Repo and push control on Google, Azure, AWS and privately hosted solutions. Many of our team members specialize in C#/.NET, Python (AI and Computer Vision), PHP, JavaScript, Node, Django, Laravel, and more.

fully manage services including but not limited to:

FULL STACK SERVICE:

Our All-In-One fully managed server stack solutions offer more than what you’re used to. Basic services include Domain Registration, Shared and Dedicated Hosting, SSL, UX Design Audits, Search Rank Monitoring/Auditing (SEO/SEM), lead aggregation systems, secure backups. Extended services in addition include registration/Licensing of IP assets filed in your company’s name, Server Application Management and load balancing, Premium form generator with conditional logic and query forwarding, Lead Aggregation/CRM Systems, CRM exporting/importing, Compliance Management, WAF Security Monitoring, Mail Hosting/Automations, Push Notification Options, Chatbot forwarding/Live AI Auto-Attendants/Live link/VoIP, IoT IO including NFC/ BT Beacons and Smart Network, Hardware/Device/Network Scanning, e-Commerce management, payment Gateways registration and more. Copywriting and photo/video media packages are available for sustained publishing.

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“Web design statistics that prove web design matters: 94% of first impressions relate to your site’s web design. 75% of website credibility comes from design. 89% of consumers shop with a competitor after a poor user experience. 74% of users are more likely to return to mobile-friendly websites.”

“38% of visitors will stop engaging with a website if the content or layout is unattractive. 57% of internet users say they won’t recommend a business with a poorly designed website on mobile. 88% of online consumers are less likely to return to a site after a bad experience.”

“2.6 seconds is all it takes for users to make the first conscious impression of a website. 94% of the first impressions on a website are based on its visuals and design. 70% of online businesses that fail do so because of bad usability.”

“Intentional and strategic user experience has the potential to raise conversion rates by as much as 400%. 74% of people are likely to return to a website if it is optimized for mobile. Every $1 invested in UX results in a return between $2 and $100.”