SSL tells the public you mean business when it comes to their financial security. The search engines favor financial sector companys with SSL over those which have not registered, logically. Certificate technology can be explained as follows:

1. Browser connects to a web server (website) secured with SSL (https). Browser requests that the server identify itself.
2. Server sends a copy of its SSL Certificate, including the server’s public key.
3. Browser checks the certificate root against a list of trusted CAs and that the certificate is unexpired, unrevoked, and that its common name is valid for the website that it is connecting to. If the browser trusts the certificate, it creates, encrypts, and sends back a symmetric session key using the server’s public key.
4. Server decrypts the symmetric session key using its private key and sends back an acknowledgement encrypted with the session key to start the encrypted session.
5. Server and Browser now encrypt all transmitted data with the session key.

In the below image, you can see the green address bar that comes with extended validation (EV) SSL Certificates.

Why Do I Want/Need SSL?

If your site collects credit card information you are required by the Payment Card Industry (PCI) to have an SSL Certificate. If your site has a login section or sends/receives other private information (street address, phone number, health records, etc.), you should use SSL Certificates to protect that data.

Your customers want to know that you value their security and are serious about protecting their information. More and more customers are becoming savvy online shoppers and reward the brands that they trust with increased business.

Google grants advantageous rank to those who enforce security through SSL.
Address the security concerns of your customers, partners and clients. Stay on top of security and stay on top of search.

One of the most important components of online business is creating a trusted environment where potential customers feel confident in making purchases. Browsers give visual cues, such as a lock icon or a green bar, to help visitors know when their connection is secured.

Types of SSL Certificates

Depending upon the size and credibility of your company you may find yourself with different types of SSL certificates. Contact us to learn more over the phone.